Privacy Policy | Bia Performance

bia performance Last updated: June 2026

Who we are

bia performance is a small food business based in the United Kingdom. We sell energy bars directly to consumers online at www.biaperformance.co.

For any privacy-related questions, contact us at: info@biaperformance.co

What information we collect

We collect information you give us directly, including:

Your name and email address when you subscribe to our Substack newsletter
Your name, delivery address, email address, and payment details when you place an order
Any messages you send us via email or contact formsWe do not store your payment card details. Payments are processed securely by a third-party payment provider (such as Stripe or Wix Payments).

How we use your information

We use your information to:

Process and fulfil your orders
Send you order confirmations and delivery updates
Respond to your enquiries- Send you our Substack newsletter if you have subscribed (you can unsubscribe at any time)

We will never sell your personal data to third parties. We will never use your data for any purpose other than those listed above.

Legal basis for processing (UK GDPR)

We process your personal data on the following legal grounds:

Contract performance — to fulfil orders you have placed with us
Legitimate interests — to respond to your enquiries and improve our service
Consent — to send you marketing emails (you may withdraw consent at any time)

Who we share your data with

We share your data only with third parties necessary to fulfil your order, including:

Our delivery courier(s), to ship your order
Our payment processor, to handle transactions securely
Substack, to manage our newsletter mailing list

All third parties are required to handle your data in compliance with UK GDPR.

How long we keep your data

We keep your personal data for as long as necessary to fulfil the purposes above, and in line with our legal obligations. Order records are retained for a minimum of 6 years for accounting and legal purposes.

You may request deletion of your data at any time by contacting info@biaperformance.co, subject to our legal obligations to retain certain records.

Your rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Correct inaccurate data
Request deletion of your data
Withdraw consent for marketing communications at any time
Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.ukTo exercise any of these rights, contact us at info@biaperformance.co.

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Changes to this policy

We may update this policy from time to time. The date at the top of this page will always reflect the most recent version.